340% more leads for a roofing company. 250% more appointments for a solar installer. 180% more project inquiries for a home renovation contractor. Here's exactly how we did it..
A local home-service contractor was spending over $45 per lead with no ROI tracking, no funnel, and no follow-up automation. We audited their ad account, rebuilt their landing page from scratch, integrated GoHighLevel CRM, and launched a targeted Meta Ads campaign with custom audiences. Within 31 days, they had 572 qualified inbound leads at $11.67 CPL — a 75% cost reduction — and their calendar was booked out for 6 weeks.
⭐ Featured Win
From roofing companies to solar installers, home renovators to HVAC contractors — these are the real campaigns we ran and the numbers they produced.
This HVAC contractor was underusing one of two channels that HVAC's seasonal, split-intent demand actually needs. We ran Google Ads for active search intent and Meta Ads for awareness and retargeting as one coordinated system, feeding the same CRM and booking pipeline.
FrogRoofing struggled with inconsistent lead flow and high ad costs from a previous agency. We rebuilt their entire Meta Ads funnel, created video creatives targeting storm-damaged homeowner audiences, and added retargeting sequences. Lead volume jumped 340% while cost per booked appointment dropped 52%.
SunPower was running generic Facebook ads with broad targeting and no landing page optimisation. We deployed a full-funnel Meta strategy with solar-specific audience layering, built a high-converting quiz funnel, and connected CRM automation for instant lead response. Appointments tripled within 60 days.
Thompson Roofing had virtually no local search presence. Competitors dominated the Google Maps 3-Pack for every major service keyword in their area. We executed a full local SEO strategy — GBP optimisation, citation building, review acquisition, and hyper-local content. They now rank Top 3 for 18 keywords including "roof replacement near me" and "emergency roofing contractor."
David Rodriguez was spending $4,000/month in Google Ads with a 1.2% landing page conversion rate. Rather than increasing budget, we redesigned his landing page, added trust signals, split-tested headlines, and built a follow-up email sequence. Conversion rate jumped to 4.8% — effectively tripling lead volume from existing traffic.
Sunroom Season had never run paid advertising and relied entirely on word-of-mouth. We launched a Google Ads campaign targeting high-intent searches like "sunroom addition cost" and "sunroom contractors near me," built a dedicated landing page, and set up call tracking. They achieved $18.40 cost per booked consultation — well below their $120 industry benchmark.
A mid-size HVAC company had a large existing lead database but zero follow-up process. Leads were rotting in their CRM. We deployed our appointment setting team to work their existing pipeline and run a targeted outbound sequence. In 30 days, 84 appointments were booked directly into their dispatch calendar — generating over $67,000 in attributed revenue.
eSIMCard needed to scale their digital customer acquisition. We built a full Meta Ads funnel dynamic product ads, lookalike audiences, and retargeting for abandoned checkout visitors. A/B testing on creative and landing page copy drove consistent 3.8x return on ad spend while scaling budget month-over-month.
Tibi Soli was invisible in local search despite being in business for 6 years. We conducted a full Local SEO audit, fixed NAP inconsistencies across 80+ directories, rebuilt their Google Business Profile with optimised services, photos, and Q&As, and implemented a systematic review generation process. They hit #1 in their target city within 5 months.
A medical aesthetics clinic was sending paid traffic to their generic website homepage and seeing under 1% conversion. We built a 2-step funnel in ClickFunnels targeting specific treatments (Botox, fillers, weight loss), integrated GoHighLevel for automated follow-up, and deployed a lead nurture SMS sequence. Booked consultations tripled in 45 days without increasing ad spend.
This roofing contractor was burning an $8,000/month Google Ads budget on broad-match keywords with no negative list, all routed to the homepage instead of a dedicated landing page. A full account restructure plus CRM follow-up automation cut cost per lead 75% and produced 483 qualified leads in 90 days at the same spend.
This HVAC company's ads and landing pages were working fine — the bottleneck was manual follow-up averaging 4.2 hours per lead. A GoHighLevel build (instant SMS, email sequence, self-serve booking link) cut that to under 2 minutes, tripling response rate and lifting close rate 28% on the same ad spend.
This plumbing company had never run paid ads before. We split campaigns into Emergency Services and Planned Installation, each with its own landing page, and routed leads through instant-response CRM automation. Result: 220 leads in the first 30 days at a $67 blended cost per lead.
We analyse your ads, funnel, SEO, and CRM before touching anything.
A channel-specific roadmap with timelines, targets, and projected CPL.
Campaigns, funnels, and automations go live — continuously refined weekly.
Weekly KPI updates. Monthly strategy calls. Scale what works.
If customers need to book time with you before buying, we know how to fill your calendar. Our home service focus runs deep across roofing, HVAC, solar, plumbing, and remodeling contractors.
Storm and insurance-driven leads at CPLs under $40 — down from the $180–$350 industry average.
Built for two buying seasons — emergency AC calls in summer, furnace replacements in winter.
Pre-qualified homeowners handed to your sales team — not just cheap clicks.
Emergency and planned jobs booked around the clock with 24/7 CRM automation.
Nurture systems that keep high-ticket renovation leads warm through the 3–8 week close.
“Web Pinnacles understood our solar installation business from day one. Their targeted local campaigns generated 250% more qualified appointments while cutting our marketing costs in half.”
“After searching for a reliable internet marketing service for months, Web Pinnacles delivered exactly what our roofing company needed. Qualified leads increased 340% in just four months.”
“As a home renovation contractor, I was skeptical about digital marketing. Web Pinnacles increased our project inquiries by 180% — we now have a steady pipeline of high-quality leads every month.”
The exact audit we run before taking on a new client — see where your site is leaking booked jobs.
Book your free 20-minute audit. We'll show you where your next 100 booked appointments are hiding.
