We don't publish a rate card, and we're not going to pretend that's ideal. What we can do is tell you exactly how the number gets built, what determines it, and what we deliberately don't do — so you're not walking into a call blind. The actual figure for your business comes out of a 20-minute audit, in writing, before you commit to anything.
A single published number is either misleading-low for a five-service, three-market engagement, or misleading-high for a single-channel one. Neither is honest, so instead of guessing at a number that doesn’t apply to you, we're explicit about the mechanism that produces your real one — which is the part most agencies leave out entirely.
Not a percentage, not a bundled number that hides what's going where. Two separate line items, always.
A flat monthly amount that covers strategy, campaign build, ongoing optimization, and reporting — the work of running the Booked-Job Pipeline™. It's set once per engagement based on scope (see the four factors below), and it does not move because your ad spend does.
What you pay Google, Meta, or whichever platform you're running on — paid by you, directly, never marked up or routed through us. Minimums are stated on each service page (typically $1,000–1,500/month depending on platform and market) because that number is public; the management fee is the part that varies by scope.
Not a formula we can publish as a chart — a real conversation, based on these four inputs, that happens on the audit call before we name a figure.
One service (say, Google Ads alone) costs less to run than five stages of the pipeline running together. Scope scales with what you're asking us to own.
A single-location HVAC contractor is a different scope than a five-city roofing operation. More service areas means more campaigns, more landing pages, more moving parts to manage well.
Some metros and trades are simply more contested than others. A crowded market takes more ongoing optimization to hold ground in than a quiet one.
Rebuilding a Google Business Profile that's never been touched takes more initial work than optimizing something that's already functional. We audit before we quote.
A lot of agencies bill as a percentage of what you spend on ads. It sounds proportional. It also means the agency makes more money every time they recommend you spend more — whether or not that spend is producing more booked jobs.
| What to check | Percentage-of-spend agency | Web Pinnacles |
|---|---|---|
| How the fee scales | Goes up when your ad spend does | Flat, set by scope |
| Incentive when results plateau | Recommend more spend | Fix what's underperforming first |
| Ad spend markup | Sometimes bundled/unclear | Paid directly, never marked up |
| Contract | Often long-term lock-in | Month-to-month |
20 minutes. We review your current setup and give you a real figure in writing — no pitch, no pressure, no vague range designed to get you on a second call.
