Most home service businesses don’t have a lead problem — they have a pipeline problem. This free audit checklist breaks down the 27 most common leaks between a homeowner’s first click and a job on your calendar, organized by the five stages of the Booked-Job Pipeline™.
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Go stage by stage. Be honest about what’s broken. The businesses that fix the most leaks see the fastest jump in booked appointments — not more traffic, the same traffic converting at a higher rate.
You’re invisible before the click ever happens.
You’re paying for clicks that were never going to convert.
Traffic arrives. It doesn’t convert.
The lead converts. Then it goes cold.
The lead is warm. It still doesn’t become a booked job.