SunPower Home Solutions saw 250% more booked appointments while cutting ad costs in half within 60 days. We build Facebook and Instagram campaigns specifically for solar companies — buyer-profile targeting instead of broad reach, and a funnel that educates before it asks for a booking.
Solar is a considered purchase with a 2–6 week decision window. Most Meta campaigns are built like an impulse-buy funnel. Here's where that breaks down.
"Everyone in the service area" targeting shows ads to renters, recent solar adopters, and homes with unsuitable roofs — burning budget on people who can't buy.
Solar decisions involve understanding roof suitability, savings, and financing. An ad that jumps straight to "book now" skips the education a homeowner needs before committing to a call.
Traffic arriving on a generic page with nowhere structured to go leaks at exactly the moment a homeowner is deciding whether solar is even worth exploring.
A lead that doesn't book within 48 hours isn't gone — but without a retargeting and nurture sequence built for the 2–6 week window, it goes cold to a competitor who followed up.
A cheap lead that never books a consultation is worse than a slightly more expensive lead that does. Campaigns optimized toward the wrong conversion event chase the wrong number.
Homeowners who watched an educational video or visited a savings calculator but didn't book are a warm audience most solar accounts let go cold.
We don't run generic social media management. Every deliverable is built around solar's long, considered sales cycle and real buyer-profile targeting.
We build layered targeting around homeownership, home value, and roof-suitability signals instead of broad geographic reach.
We build a multi-step funnel that educates on savings and suitability before asking for a booking — matching how homeowners actually decide on solar.
We build lookalike audiences from converted customers and a nurture retargeting sequence built specifically for solar's 2–6 week decision window.
We implement server-side Conversions API tracking optimized toward booked and kept consultations, not raw lead volume.
Landing pages built around a clear, low-friction next step — a quote request or consultation booking, not a full site-visit ask on the first touch.
We manage bids, budgets, and creative rotation weekly against cost-per-booked-consultation, not raw lead volume.
Get a free audit showing exactly where your ad spend and funnel are leaking booked consultations.
SunPower Home Solutions is a solar installer in California. They agreed to be named and to share these results, which come directly from their own Meta Ads account performance.
Source: Figures aggregated from our 2026 home service marketing benchmarks, Q1 2026 home service contractor spend.
We're not a generalist agency running the same creative playbook for dentists, lawyers, and solar companies. Our Meta Ads system is built specifically for solar contractors selling to homeowners.
We build multi-step educational funnels matched to solar's 2–6 week decision window, not a one-click impulse-buy structure that doesn't fit this trade.
We layer homeownership, home value, and roof-suitability signals instead of broad geographic reach that burns budget on people who can't buy.
Our Conversions API setup optimizes toward booked and kept consultations, not raw lead volume that never converts.
You see cost-per-booked-consultation every week — the number that actually predicts revenue in this trade, not a vanity lead count.
Combine Meta prospecting and education with a CRM-driven nurture sequence that keeps leads warm through the entire multi-week decision window.
Best practice: Meta's lower CPL ($30–$90 vs. $150–$300 on Search) makes it the natural top-of-funnel channel for solar — use it to build volume and educate, then let Search capture the homeowners actively comparing quotes.
Our solar Meta Ads system covers the full campaign landscape — from cold prospecting to warm retargeting.
A clear, structured process with weekly updates — no guesswork, no black-box tactics.
We audit your current ad account and funnel: targeting, creative, tracking setup, and where homeowners drop off before booking a consultation.
We build layered buyer-profile targeting and a multi-step educational funnel matched to solar's real decision window.
We launch prospecting and nurture campaigns with appointment-level server-side tracking in place from day one.
We manage budget, bids, and creative rotation weekly, reporting cost-per-booked-consultation — not raw lead volume.
Honest answers to the questions solar business owners ask most — before they book a call.
The exact audit we run before taking on a new client — see where your site is leaking booked jobs.
Every week without a structured Meta Ads funnel is a week your competitors spend educating and nurturing the homeowners who will eventually book somewhere. Book your free audit.
No commitment required · 20-minute audit call · Solar-specific analysis
