A real HVAC client ran Google Ads and Meta Ads together and generated 1,190+ combined leads, with a 36% lower cost per lead on the Meta side. We build Facebook and Instagram campaigns specifically for HVAC companies — pre-season demand capture, maintenance-plan retargeting, and creative split by replacement vs. repair intent.
HVAC demand is seasonal and split between two very different buyers — replacement and repair. Most Meta campaigns treat them the same. Here's where that breaks down.
A $9,000 replacement lead and a $250 repair lead don't share a creative angle, an audience, or a cost-per-lead target — running them together confuses the algorithm and wastes budget on both.
Waiting for the first heat wave or cold snap to launch means competing against every other HVAC company at once. Pre-season campaigns build audience and creative data before demand spikes.
Homeowners who engaged with an ad but didn't convert are a warm audience for a maintenance-plan offer — most HVAC accounts let this audience go cold with no retargeting sequence.
During a summer heat wave, homeowners have zero patience for a slow-loading page — every extra second of load time costs conversions exactly when demand is highest.
Ad creative that doesn't shift with the season (AC in winter, furnace in summer) signals a lazy, unmanaged account to both homeowners and Meta's algorithm.
Reporting on blended CPL instead of split CPL by replacement vs. repair hides which half of the account is actually profitable.
We don't run generic social media management. Every deliverable is split by job type and built around HVAC's seasonal demand curve.
We run separate campaigns, audiences, and CPL targets for replacement and repair — so Smart Bidding-equivalent optimization doesn't chase the cheaper job type at the expense of the higher-value one.
We build and launch campaigns ahead of your two peak seasons, giving the algorithm time to optimize before demand spikes rather than starting from zero.
We build a dedicated retargeting sequence offering maintenance plans and tune-ups to homeowners who engaged but didn't convert on a replacement or repair ad.
We implement server-side Conversions API tracking split by job type, so your reporting shows true replacement vs. repair performance.
Separate, fast-loading landing pages for replacement and repair traffic — each with an offer and message matched to that buyer's actual urgency.
We manage bids, budgets, and creative rotation weekly, reporting cost-per-lead separately by job type — not blended into one misleading average.
Get a free audit showing exactly where your ad spend is leaking and how to fix it before demand spikes.
This is one HVAC client, one market (San Antonio, TX), running Google Ads and Meta Ads together as a coordinated system. The client's name is withheld at their request.
Source: Figures aggregated from our 2026 home service marketing benchmarks, Q1 2026 home service contractor spend.
We're not a generalist agency running the same creative playbook for dentists, lawyers, and HVAC companies. Our Meta Ads system is built specifically for HVAC contractors selling to homeowners.
We separate replacement and repair from day one — the single most common mistake we see in HVAC accounts run by generalist agencies.
We build and launch ahead of your two peak seasons so the algorithm has already optimized by the time demand spikes, not after.
Our Conversions API setup keeps split-by-job-type data accurate even as browser-based tracking degrades.
You see cost-per-lead separately for replacement and repair every week — never one blended number hiding which half is actually working.
Combine Meta prospecting and maintenance-plan retargeting with Google Ads high-intent capture for both channels working the same funnel.
Best practice: Run Meta Ads for pre-season audience-building and maintenance-plan retargeting alongside Google Ads for in-season high-intent capture — the combined account in our case study ran a 4.7× ROAS on Google while Meta ran leads 36% cheaper than baseline.
Our HVAC Meta Ads system covers the full campaign landscape — from cold prospecting to warm retargeting.
A clear, structured process with weekly updates — no guesswork, no black-box tactics.
We audit your current ad account (or build from scratch): targeting, job-type split, creative, tracking setup, and spend efficiency against HVAC-specific benchmarks.
We map your two peak seasons and build a creative test plan split by replacement vs. repair intent, launched ahead of demand spikes.
We launch split campaigns with full server-side tracking, so job-type-level performance data stays accurate from day one.
We manage budget, bids, and creative rotation weekly, reporting cost-per-lead separately for replacement and repair.
Honest answers to the questions HVAC business owners ask most — before they book a call.
The exact audit we run before taking on a new client — see where your site is leaking booked jobs.
Every week without a pre-season Meta Ads presence is a week your competitors spend warming up the audience that will convert when the next heat wave or cold snap hits. Book your free audit.
No commitment required · 20-minute audit call · HVAC-specific analysis
