How we rebuilt a fully suspended Google Ads account, eliminated wasted spend, and delivered 3.1x ROAS, a 32% CPL drop, and 210% Instagram growth — all within a single month.
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Techloyce is a CRM and ERP consulting firm helping businesses implement, customise, and optimise platforms like Salesforce, HubSpot, Odoo, and Microsoft Dynamics. Operating in a competitive B2B space, the firm needed a consistent, performance-driven system to generate qualified consultation bookings and grow its client pipeline reliably.
Despite strong technical expertise, the firm faced significant marketing challenges: all Google Ads campaigns had been disapproved and suspended, cutting off paid acquisition entirely; high cost per qualified lead with poor audience targeting; weak conversion infrastructure; and no structured social media presence resulting in near-zero organic reach.
Build a compliant, scalable acquisition engine combining full Google Ads reactivation, targeted audience refinement, landing page optimisation, and a consistent Instagram content strategy. The focus was not just traffic — but qualified consultations that convert into retained clients.
The first priority was resolving every disapproved ad and restoring the account to full operational status before any growth work could begin. We refined audience targeting to B2B decision-makers and IT buyers, rewrote all ad copy around consultation intent and ROI messaging, added negative keyword filters, structured campaigns by service line (CRM, ERP, integrations), and applied smart bidding and Performance Max strategies.
Traffic alone doesn't book consultations. We overhauled the conversion infrastructure to ensure paid clicks had the best possible chance of becoming qualified leads. Landing pages were redesigned with clear value propositions, ad messaging was aligned with page copy for higher relevance, and the booking flow was simplified to reduce friction and drop-off.
To build long-term brand awareness and reduce dependency on paid channels, we developed and executed a structured Instagram content programme targeting Techloyce's ideal B2B audience. A monthly content calendar was built with a consistent publishing cadence, service highlight reels were created demonstrating CRM/ERP value, and a local and niche hashtag strategy was deployed for discovery.
This project demonstrates how a structured, compliance-first approach to paid acquisition — combined with conversion rate optimisation and organic content strategy — can rapidly restore and significantly grow revenue for a B2B consulting firm. The results were not built on budget increases, but on strategic precision: fixing what was broken, removing wasted spend, aligning messaging to buyer intent, and building an organic presence that compounds over time. The system created is scalable, predictable, and optimised for long-term client acquisition growth.
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