Privacy Isn't a Formality.
It's the Foundation of Trust.
As your digital marketing partner, our commitment to transparent and ethical data handling is paramount. This interactive guide explains how we protect your data, respect your customers' privacy, and build a secure foundation for your growth across all our services.
The Growing Importance of Data Privacy in the US
Consumer concern about data privacy is at an all-time high. A clear, trustworthy privacy approach is no longer optional—it's a competitive advantage that builds confidence and strengthens customer relationships.
Our Relationship
Understanding Our Roles: Who's in Control?
A clear understanding of data responsibility is key. The law defines two roles: the 'Data Controller' and the 'Data Processor'. This section clarifies our respective responsibilities in our partnership.
You (The Client) are the Data Controller
As the 'Controller', you own your customer data. You determine the "why" and "how" of data processing. You decide the business goals, like generating leads or understanding customer preferences.
- ✓ You define the objectives for collecting customer data.
- ✓ You are primarily responsible for ensuring compliance with privacy laws (e.g., CCPA).
- ✓ You instruct us on how to process the data to meet your goals.
We (The Agency) are the Data Processor
As the 'Processor', we act on your behalf. We handle the data according to your instructions to deliver the services you've hired us for, like running ad campaigns or managing your CRM.
- ✓ We process data strictly based on your instructions.
- ✓ We implement robust security measures to protect the data we handle.
- ✓ Our partnership is governed by a formal Data Processing Agreement (DPA) that outlines these responsibilities.
Data in Action
How We Handle Data Across Our Services
Each service we provide involves different types of data. Select a service below to see a transparent breakdown of what data we process on your behalf, how we use it, and the third-party platforms involved.
Paid Advertising Services
We use tracking technologies like pixels to optimize ad performance and reach the right audiences on your behalf.
What Data is Collected
- IP Addresses & Location
- Browser & Device Type
- User Interactions (clicks, views, purchases)
- Page visit history
How Data is Used
- Audience Targeting & Retargeting
- Campaign Optimization
- Measuring Ad ROI
Third-Party Platforms
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn Ads
Important: We deploy pixels on your behalf, but the data is processed within platforms like Google and Meta. Their use of this data is governed by their own privacy policies.
Empowering You and Your Customers
Your Data, Your Rights
Privacy laws in the US, like the CCPA/CPRA in California, grant consumers specific rights over their personal data. We are committed to upholding these rights for all users. Here’s a breakdown of the rights available to individuals.
You have the right to request what personal information we have collected about you, where we got it from, and who we've shared it with.
You can request that we delete your personal information, subject to certain exceptions (e.g., for legal compliance or completing a transaction).
If you believe your personal information is inaccurate, you have the right to request that we correct it.
You have the right to opt out of having your personal information sold or shared for cross-context behavioral advertising.
The Fine Print, Simplified
Our Core Privacy Commitments
Here’s how we handle other important aspects of our privacy policy, from data security to retention.
Data Security
We implement robust technical and organizational safeguards like encryption, access controls, and regular security audits to protect your data from unauthorized access or destruction.
Data Retention
We only keep data for as long as necessary to fulfill its purpose or comply with legal obligations. We have clear policies for different data types:
- Marketing Data: Deleted upon consent withdrawal.
- Active Client Data: Kept for duration of relationship + 2-3 years.
- Financial Records: Retained for 7-10 years for compliance.
Cookies & Tracking
We use cookies to optimize user experience and track behavior for advertising purposes. You have full control to accept, reject, or customize cookie settings through your browser or our consent tool.
Third-Party Access
We share data with trusted partners (like Google, Meta, and CRM providers) only to facilitate our services. These partners are legally bound to keep your data secure.
Children's Privacy
Our services are not directed at individuals under 13. We do not knowingly collect data from children. If we discover such data, we delete it immediately.
Policy Changes
We may update this policy periodically. We will notify you of any significant changes. The effective date will always be listed at the top of our full policy.
Have Questions or a Request?
Your privacy is our priority. If you have any questions about our practices or wish to exercise your data rights, please don't hesitate to reach out.
Email: support@webpinnacles.com
